New centre is designed to offer the company’s quality solutions and showcase its engineering expertise to more users
Firestone Tire and Rubber Company, one of the pioneers in the production of tyres, is set to launch their second pneumatic centre in Soliman Tunis, Tunisia, in association with TotalEnergies, a multinational integrated energy and petroleum company. Firestone, which is fully owned by Bridgestone, is launching its latest centre in Tunisia as part of TotalEnergies’ network in accordance with the company’s expansion strategy, which also focuses on improving customer relations and enhancing customer satisfaction.
As part of the partnership, Firestone and TotalEnergies will work together to provide customers with industry-leading tools and tyre solutions, including customised services. The latest centre will offer assistance in oil change, battery replacements, tire related services, technical advice services, as well as a spare parts counter. Along with other amenities, the facility also has a café, mini-market, and a relaxation area where customers can unwind. The company will leverage its extensive engineering resources and decades of experience in creating quality solutions for its customers in Tunisia. Additionally, Firestone aims to drive sales through the vast gas station network, enhance visibility for the brand, and deliver exceptional customer satisfaction with the latest venture.
Stefano Sanchini, Regional Managing Director of Bridgestone Middle East and Africa said: “As one of the top tyre and rubber manufacturers, Bridgestone is dedicated to offering quality goods that improves the safety of those who use our tyres. Firestone has a strong presence in the EMEA markets, and we have been gathering and analysing data to effectively improve the customer experience at all steps. We want to share this expertise with the larger markets in the region, where we can meet the varying needs of our customers and offer our exceptional services that we have developed over time.”
With the addition of the newest facility in Tunisia, Firestone is confident that the ongoing alliance will yield fantastic results for the brand. The company is also looking forward to collaborating with a partner who is fully aware of the regional market and the significance of providing specialised auto services to the community, thereby contributing to the development of the region.
About Bridgestone in Europe, Middle East, India, and Africa:
Bridgestone in Europe, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.
Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.
Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.
For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and www.press.bridgestone-emia.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.
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